top of page
Writer's pictureEstella Harlowe

TW – The Professionals

The Professionals logo

Why it’s time for your company to hire your own "Professional"


In today’s digital landscape, where online presence is paramount, companies are constantly searching for innovative ways to enhance their visibility and engage with their target audience. We, at FBC by LJGB, are providing you with a unique opportunity: The potential to hire a "professional" who will join “The Professionals” team on www.tw-theprofessionals.com. These fictional characters, crafted by talented screenwriters, are not just figments of imagination (or simply AI) - they represent a unique avenue for companies to amplify their brand narrative in an engaging and relatable manner. Here’s why hiring a professional to join the others inside TW - The Professionals can be a game-changer for your business.


Unique Brand Representation


Each character in The Professionals is meticulously designed with distinct traits, backgrounds and expertise to fit the need of a company, according to its industry sector. By collaborating with us, we can create a virtual employee who embodies your brand values and mission. For example, a tech startup could hire a smart, young innovator who understands their target audience and can genuinely discuss the brand’s products. This approach creates a more personal connection with the audience, making the company's messaging relatable and engaging. Alternatively, if the company prefers not to include the character as part of their team, we can create a computer geek who uses the company's products and services. This character can still share insights about the brand through blogs, social media, and interactions with other professionals, ensuring that the company is still represented effectively.


Engagement Through Storytelling


The Professionals team is woven into a global fiction narrative that spans both local and international contexts. By hiring a professional, your company can tap into the rich storytelling potential of these characters as each new character brings visibility to the others (and the company that hires them). Engaging narratives foster emotional connections with audiences, and when a character shares their experiences or insights related to your industry, it creates a captivating storyline that can enhance brand loyalty. This narrative-driven approach can be leveraged across various platforms, from blog posts to Facebook campaigns, making your brand part of an ongoing and interactive story that audiences want to follow.


Expanded Online Visibility


Each character comes with their own social media accounts, providing companies with an additional channel for outreach. By integrating a professional into your digital marketing strategy, you can create a new online presence that will grow to reach a wider audience. This not only increases your brand’s visibility but also enhances credibility; audiences are more likely to engage with a character they find relatable and trustworthy. Additionally, the cross-promotional opportunities between your company and the character’s social media can generate buzz and drive traffic to your brand. Most of all, your professional can interact with your customers, whether your business model is B2B or B2C, creating real business growth over time – not just the boost of a single post by any influencer.


Expertise and Authority


Characters within The Professionals are crafted with specific expertise in various fields, allowing them to provide valuable insights and perspectives that resonate with their audiences. By hiring a character with relevant knowledge, your company can position itself as an authority in your industry. And since FBC by LJGB does not take on direct competitors, you’ll be the only one in your industry sector, in your given territory, to use this marketing tool. Whether it’s through thought leadership articles, industry analysis or expert tips, these professionals can deliver content that showcases your brand’s expertise, attracting potential customers seeking reliable information.


Innovative Marketing Strategies


In a world where traditional marketing methods are becoming less effective, incorporating fictional characters into your strategy offers a fresh and creative approach. Companies can engage in fun and interactive campaigns, such as character takeovers on social media, virtual meet-and-greets, or collaborative content creation. This innovative approach not only captures attention but also encourages audience participation, fostering a community around your brand that is both engaged and loyal. As the network of professional grows, so will the community. And as characters become popular, they will turn into actors in films and series, which they were meant for to begin with, bringing your company another wave of visibility like none other existing today.


Conclusion


Incorporating a professional from The Professionals into your company’s marketing strategy is more than just a creative idea; it’s a powerful tool for building brand awareness, engagement, and authority. With unique character traits, storytelling capabilities, and a strong online presence, these fictional professionals can transform how your company connects with its audience. If you’re looking to elevate your brand’s visibility and create lasting relationships with consumers, consider hiring your own professional from The Professionals team—a decision that could redefine your digital presence in today’s competitive landscape and make you a leader in the years ahead.


Comments


bottom of page